The Student News Site of Stony Brook University

The Statesman

78° Stony Brook, NY
The Student News Site of Stony Brook University

The Statesman

The Student News Site of Stony Brook University

The Statesman

The logo for TikTok, a video app. Originally known as musical.ly, TikTok allows you to make short lip-synch or dance videos and customize them with special effects, music and text. PUBLIC DOMAIN

TikTok is a leading marketing tool for businesses to creatively brand

Xenia Gonikberg November 18, 2019
The video app, TikTok, is surprisingly becoming more and more popular among corporations. Although the app’s main audience consists of teenagers and young adults, more companies have started using TikTok as a platform to brand themselves.
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