In May of 2012, Blizzard Entertainment released the third installment to the Diablo series. The hype for this game from both players and advertisers was overwhelming; finally gamers could revisit the dungeon crawling gear grinding experience that Diablo II so masterfully presented, but now with superior graphics and a better game engine. Blizzard even went so far as to innovate the classic auction house system to include real money, enabling players to turn their play time into dollars. Unfortunately, to the surprise of the majority of the fan and player base, the initial release of Diablo III was an epic failure.