The video app, TikTok, is surprisingly becoming more and more popular among corporations. Although the app’s main audience consists of teenagers and young adults, more companies have started using TikTok as a platform to brand themselves.
On Oct. 18, Stony Brook University’s Undergraduate Student Government (USG) posted a letter on their Facebook page claiming that the Back to the Brook Vol. 1 Concert was canceled due to insufficient “promotion of the event.”
