Bright pink, fashionably trim and healthy; these characteristics seem to attract women like no other cereal. The fact that Special K supports breast cancer awareness only enhances their appeal. The flavors all seem delightfully feminine and indulgent. I enjoy eating the lightly sweetened cereal knowing that I can indulge myself while staying trim and healthy. I’m seduced by the fact that I could drop two jean sizes just by eating their product. Granted, I’m aware of the fact that I probably will not lose any weight nor will I gain instant perfection. But who wouldn’t enjoy all the possibilities associated with such a delightfully sinful cereal.